Posts in Marketing
Interview with Eric Michael: Creative Director, Tastemaker, and Accidental "Cannapreneur"

I’m delighted to interview my friend, fellow entrepreneur/cannapreneur, and strategic partner , Eric Michael. He and I are partnering on a number of events and campaigns, and he’s one of my all-around favorite people.

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Pick My Brain

You can tell busy season is here when I don’t have time to blog (note to self: pencil in time to blog).

Throughout the year, I receive dozens (sometimes over 100) emails or messages asking to “pick my brain.” Furthermore, judging by my conversations with other entrepreneurs and seasoned professionals, I’m not alone. messages flood email and social media inboxes, and introductions seem to fly at you and before you know what happened, you’re scheduling a meeting.

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Why CPG & Retail Brands Should Embrace Events

If you’re anything like me, your Facebook notifications are full of events you can attend throughout the week. From Painting with a Twist parties, to themed nights at local clubs, to special chef’s events at restaurants. A quick look at your inbox, I bet, would reveal the same thing: invitations for things to do with friends, family and brands. It seems like there’s always “Something to do.”

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What Event Planners Wish You Knew about Event Planning

When I graduated with my degree and experience in event planning, I happened to step out into the worst economy my generation had known. Every major company was shying away from events, cutting their event planning teams and giving any event-based tasks to either the marketing department, Human Resources, or an administrator (who all had pretty hefty workloads of their own!)

As the economy started to get better, budgets started to once again be allocated to events. Emphasis on marketing events, celebratory events, incentive trips, and the like began to come back into the forefront. However, the sentiments of the post-market-crash lived on. Budgets were cut for events, and planners were expected to deliver the same quality of events with a budget that was slashed in half. Vendors had to begin “getting creative” with their pricing and offerings, and many planners expected an incentive to book.

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