Posts in Opinion
Create. Invite. Share. Boost.

On a normal day in 2019, I’ll receive anywhere from 10-15 “Event” invitations. From Facebook, Instagram, LinkedIn, Meetup and networking groups I belong to, I could literally fill my entire month’s calendar in the span of a week. Less, if I took into consideration all of the articles I read concerning local events and happenings, and personal invitations. There is, quite literally, not enough hours in the day. There is, though, enough so-called “events in the day.

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Guest Blog: Five website mistakes that are keeping you from closing (and how to fix them)

Photos by Quarter Moon Co

If your website is done well, it should make you feel like you have a salesperson on your team, working her tail off as your own personal hype woman. You don’t even have to have a super fancy, custom-built website to make this happen. In fact, I’m a huge fan of Squarespace and all of its built-in features. But you do have to have well planned content that guides your potential customers through your site and encourages them to take action before they click away. Below, you’ll find five common mistakes I see small businesses making on their websites — along with easy-to-implement solutions.

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Interview with Eric Michael: Creative Director, Tastemaker, and Accidental "Cannapreneur"

I’m delighted to interview my friend, fellow entrepreneur/cannapreneur, and strategic partner , Eric Michael. He and I are partnering on a number of events and campaigns, and he’s one of my all-around favorite people.

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My interview with Expo-sed Conferences Podcast!

A few weeks ago, I had the pleasure of being interviewed by Kristina Daniele on the Expo-Sed Conferences podcast!

Kristina read my blog post about contingency planning and how to make sure you plan ahead for all of your events. Give it a listen below, I hope you enjoy! Thank you so much to Kristina for having me; I had a blast speaking with you.

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What Event Planners Wish You Knew about Event Planning

When I graduated with my degree and experience in event planning, I happened to step out into the worst economy my generation had known. Every major company was shying away from events, cutting their event planning teams and giving any event-based tasks to either the marketing department, Human Resources, or an administrator (who all had pretty hefty workloads of their own!)

As the economy started to get better, budgets started to once again be allocated to events. Emphasis on marketing events, celebratory events, incentive trips, and the like began to come back into the forefront. However, the sentiments of the post-market-crash lived on. Budgets were cut for events, and planners were expected to deliver the same quality of events with a budget that was slashed in half. Vendors had to begin “getting creative” with their pricing and offerings, and many planners expected an incentive to book.

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My Year of "No."

By now, we've all heard of Shonda Rhimes' book, 'Year of Yes.'

Though I have never read the book, when I first heard her discuss it, I was all-in and a true believer: Say yes to things that come your way. Say yes to opportunities, yes to your future--and yes to everything that scares you.

Actually, I lived it. I said 'yes' to every single thing that scared me, beginning when I accepted the job at Snap Kitchen. From traveling by myself; to accepting a role with a start-up, with a future less secure than the offers I turned down; to speaking in public, live TV interviews and even group runs. It was an incredibly successful two years for me. I said 'yes' to volunteering opportunities, too, such as Professional Women's Roundtable and the Leukemia & Lymphoma Society. My schedule was packed, my brand was out there--and I was facing my fears.

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