Posts in Community
Interview with Carina Glover, Founder of HerHeadquarters

I have the pleasure of working with Carina and the HerHeadquarters team on an activation for summer 2019! Of all the experiential marketing & pop-ups I’ve done, this one is so aligned with my values. I’m delighted to interview her this week on the blog!

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Guest Blog: Five website mistakes that are keeping you from closing (and how to fix them)

Photos by Quarter Moon Co

If your website is done well, it should make you feel like you have a salesperson on your team, working her tail off as your own personal hype woman. You don’t even have to have a super fancy, custom-built website to make this happen. In fact, I’m a huge fan of Squarespace and all of its built-in features. But you do have to have well planned content that guides your potential customers through your site and encourages them to take action before they click away. Below, you’ll find five common mistakes I see small businesses making on their websites — along with easy-to-implement solutions.

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The Importance of Community

If you’ve been following my journey, you know the importance of community in building the person and businesswoman I am. From my tenure with Professional Women’s Roundtable; to Party Partners of Philadelphia (now The Industry Formula); to entrepreneur networking groups like Wellstruck Lady Boss, finding or cultivating a community of people who support one another has been instrumental in my success.

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