New Year, New Look

You’ll notice my website looks a bit different—and that’s just the beginning.

2018 is almost over, and it’s only natural to reflect on the year behind us and look forward to the year ahead. We download our Instagram #2018BestNine photos and reflect on the year’s highs and lows. Personally, I also review my goals and my planner and see where I missed the mark or where I exceeded expectations.

This year, I worked with an axe throwing venue, several restaurants, a board game cafe, and a private club. I planned several multi-day conferences in the tech and blockchain spaces, and have begun to plan niche, high-end conferences in the cannabis space. I have some clients that I started the year with, and some contracts have come to an end. I am so endlessly grateful for all of it.

As we move in to 2019, I am looking to expand my business and my footprint.

My hospitality background led me to start The Industry Formula, focusing on bringing sales and marketing solutions to small and medium sized businesses. My talents combined with that of my business partner, Nicole Morgenstern, are unmatched. If you are looking for marketing strategy, sales and public relations solutions, we’d be happy to help.

Moving forward, Beth Lawrence LLC is focusing on event production, experiential strategy and day-of event management for corporate events, conventions, and trade shows. We’ll still have a strategic marketing eye on everything we do, and we’ll still make sure that the media and larger community know about the events and initiatives we’re working on—that is part of our DNA. For our current clients, our services will continue to include marketing strategy and public relations solutions.

I say “we” because our team is expanding! I’m actively looking for interns and consultants to work with me and my clients (Spoiler alert: I already have a few incredible people that I work with!). If you’re interested in learning more or think you’re a good fit, make sure you reach out!

As always, we are offering free consultations. If you’re curious about how we can streamline your events in an efficient and cost-effective way, contact us now.