Beth Lawrence is a Philadelphia-based event producer and experiential strategist, who creates connective experiences.

Event Production

Planning an event is never easy, whether you're considering an incentive trip, offsite meeting, trade show, or marketing initiative. Beth brings over 10 years of experience in event production, including fiscal planning, logistics execution, onsite event planning and facilitation, marketing & communications, sponsorship management, food and beverage, audio/visual planning, speaker selection, and strategic experiential marketing activations for groups of up to 40,000. With our team, every facet of the experience is strategically planned to maximize guest experience, budget allocation, and ROI.

 

Experiential Strategy

Experiential Strategy is where the intersection of events and marketing meet. As ad campaigns are making up a smaller and smaller piece of marketing strategy, it becomes increasingly challenging to grab the attention of your attendees and customers. Our team will consult with your team to develop ways to bring your brand to life, from creating Instagram-worthy immersive experiences, to carrying it through to every touchpoint in your brick-and-mortar or digital company.

 

Day-of Event Management

We collectively have decades of experience in facilitating events and serving as the onsite contact for timeline management, vendor relations, and full-scale event production. Whether you’re looking for someone to ensure that your meeting will go smoothly, or run a multi-day convention, our team will ensure your goals are met and expectations are exceeded.

 

Event Marketing

We’re passionate about connecting brands, services and products with consumers through experiential marketing events. We will interact with your brand’s representatives to ensure that the experience increases brand awareness and brand affinity, while driving new and existing customers to purchase.